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Cashvertising PDF

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When was Cashvertising written?

Cashvertising PDF is a marketing book written by Drew Eric Whitman and published by Career Press in 2008. The book has gained popularity among marketers, entrepreneurs, and copywriters due to its practical approach and insights into human behavior and psychology that can be used to boost sales and conversions.

The book has received positive reviews from both readers and experts. Marketing guru Dan S. Kennedy praises the book, saying that “Drew Eric Whitman has taken the art of writing persuasive advertising to another level.” Additionally, business expert Brian Tracy comments that the book is “a real eye-opener and hands-on guide to advertising.”

Cashvertising covers various themes related to advertising and marketing, including consumer psychology, copywriting techniques, and advertising strategies. The author explains how to write compelling headlines, how to use emotional triggers to influence buying decisions, and how to create effective calls to action. The book also covers the power of branding, the importance of testing and tracking, and the ethical considerations of advertising. Cashvertising is available in different formats, including paperback, pdf, hardcover, and e-book.

Cashvertising Summary

It is a marketing book that teaches you how to create persuasive advertising and boost sales. The author, Drew Eric Whitman, explains how human psychology affects the way people make buying decisions and how you can use that knowledge to create effective ads.

The book starts by introducing the reader to the concept of advertising and why it’s important for businesses to invest in it. It then moves on to discuss the psychology of consumers and the emotional triggers that influence their buying decisions.

Next, the author goes into detail about how to create attention-grabbing headlines, how to write persuasive copy, and how to create effective calls to action. He also covers the importance of testing and tracking your advertising campaigns and how to use branding to create a memorable and recognizable image for your business.

Throughout the book, the author emphasizes the importance of ethical advertising practices and how to avoid using manipulative or misleading tactics. He also provides examples of successful advertising campaigns and breaks down why they were effective.

The book ends with a summary of the key takeaways and a list of recommended resources for further reading. Overall, Cashvertising is a practical guide that provides valuable insights and techniques for anyone looking to improve their advertising skills and increase sales.

Who Should Read “Cashvertising”? and Why?

Cashvertising is a book that is ideal for anyone involved in marketing, advertising, or sales. It is particularly relevant for copywriters, entrepreneurs, and small business owners who are looking to improve their advertising skills and increase their sales.

The book provides practical insights and techniques based on consumer psychology and emotional triggers that can be used to create more persuasive and effective advertising campaigns. The author, Drew Eric Whitman, emphasizes ethical advertising practices and provides real-life examples of successful advertising campaigns.

Readers who are interested in learning about branding, testing, and tracking, and creating compelling calls to action will find valuable information in Cashvertising. The book is also suitable for intermediate to advanced-level readers with some prior knowledge of advertising.

Overall, Cashvertising is a must-read for anyone looking to improve their advertising skills and increase sales through effective marketing strategies. It provides practical advice and actionable insights that can be applied to any business, regardless of size or industry.

Download Cashvertising PDF

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About Drew Eric Whitman

Drew Eric Whitman is an American author, speaker, and marketing consultant. He is best known for his book Cashvertising, which has become a popular resource among marketers and copywriters. Whitman has over 30 years of experience in marketing and advertising and has worked with a wide range of clients, from small businesses to Fortune 500 companies.


Whitman’s expertise lies in the field of consumer psychology and how it relates to advertising. He is a Certified Hypnotherapist and has studied the principles of human behavior extensively. He uses this knowledge to help businesses create persuasive advertising that resonates with their target audience.

In addition to writing Cashvertising, Whitman has also written other marketing books, including BrainScripts for Sales Success and The Direct Mail Solution. He is a frequent speaker at marketing conferences and has been featured in various media outlets, including The Wall Street Journal, The New York Times, and Entrepreneur Magazine.

Overall, Drew Eric Whitman is a highly respected marketing expert with a wealth of knowledge and experience in the field. His practical approach to advertising and consumer psychology has helped many businesses achieve success and increase sales.

English Language Edition of Chasvertising Book

The English language edition of Cashvertising by Drew E. Whitman was published by Career Press in 2008. The book is available in multiple formats, including hardcover, paperback, and ebook. It has 224 pages and is written in a clear and concise style, making it accessible to intermediate to advanced-level readers with some prior knowledge of advertising.

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