Contagious: Why Things Catch On PDF is a book written by Jonah Berger, an internationally renowned professor of marketing at the Wharton School, and published by Simon & Schuster on April 2nd, 2013. The book explores why certain products, ideas, and behaviors catch on and become popular through its study of social influence.
The book explores topics such as viral marketing, social influence, and word of mouth, and how these factors shape the decisions we make. It also looks at why certain things become popular on a mass scale and examines trends from fashion to technology.
The book has received strong reviews from critics and entrepreneurs including Bill Gates who called it “fascinating”. It has sold over one million copies and is available in both print and digital formats. Contagious is an invaluable resource for anyone curious about why certain things catch on and how to use that knowledge to further their own business or career.
Table of Contents
The book starts with a discussion of the concept of “social contagion”—the idea that ideas, behaviors, and attitudes can spread from one person to another like a virus. Berger explains why some things catch on and become popular while others don’t, by looking at six key principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. He then gives specific advice on how to apply these principles to create viral campaigns, products, or services.
The book then goes into more detail about the six key principles and how to apply them. Social Currency is the idea that people share things that make them look good or make them appear in the know. Triggers are cues that remind people of particular products, services, or ideas. Emotion focuses on creating an emotional response in a potential customer or user.
Overall the book provides a practical framework for creating content that appeals to consumers and encourages them to spread the word. Berger provides helpful examples and case studies from companies such as Nike, Apple, Denny’s, and Old Spice to demonstrate how his ideas can be applied in real life.
Details of Contagious Book
|Originally published||March 5, 2013|
|Category||Business & Economics|
|Publisher||Simon and Schuster|
Multiple Languages Editions of Contagious Book
Contagious book has been translated into different languages like Spanish, German, French, Korean and Chinese. This has enabled the readers to have access to the content in their native language.
|Book Editions||Check Now|
About the Author
Jonah Berger is an internationally renowned author, speaker, and professor. He is a Professor at the Wharton School of Business at the University of Pennsylvania, teaching marketing classes both in person and online for over 10 years. Berger has also been featured in numerous media outlets such as The New York Times, NPR, Bloomberg Businessweek as well as many other outlets.
Jonah Berger was born in Houston, TX, and raised on Long Island. He attended the University of Pennsylvania for his undergraduate degree in business and subsequently earned a doctorate from Stanford University’s Graduate School of Business in 2002. After working at various marketing firms, Berger returned to Wharton as an assistant professor in 2007 where he currently remains.
Berger has written several bestselling books on the topics of marketing, virality, and consumer behavior. His book Contagious: Why Things Catch On quickly became a New York Times bestseller and continues to be the top seller in its category. In his book, Berger explains why some products or ideas become popular while others are easily forgotten. It provides readers with an insider’s look into the science behind marketing and the power of word-of-mouth in today’s digital age.
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Similar Books to Contagious Book
- Invisible Influence: The Hidden Forces That Shape Behavior, by Jonah Berger
- Word of Mouth Marketing: How Smart Companies Get People Talking, by Andy Sernovitz
- Made to Stick: Why Some Ideas Survive and Others Die, by Chip & Dan Heath
- The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg
- The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
- Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini
- Influence: The Psychology of Persuasion, by Robert Cialdini
- Social Engineering: The Art of Human Hacking, by Christopher Hadnagy
- How to Win Friends and Influence People, by Dale Carnegie
FAQs(Frequently Asked Questions)
What is the Contagious about?
It is about the science of word-of-mouth and the power of ideas to spread.
How many pages is Contagious?
Contagious is a 320-page book.
What are the main topics of Contagious?
The main topics covered in the book are social influence, word-of-mouth marketing, and how ideas spread.
What is the main idea of Contagious?
The main idea of Contagious is that ideas, products, and behaviors spread using six STEPPS – Social currency, Triggers, Emotion, Public, Practical Value, and Stories.
How long does it take to read a Contagious pdf?
It takes about 8-10 hours of reading to finish the book.
Who is the target audience of the Contagious book?
The target audience of Contagious is marketers, entrepreneurs, and product researchers who want to learn about the science behind word-of-mouth marketing and how to leverage this knowledge for their own businesses.