Made to Stick PDF is a book, written by Chip Heath and Dan Heath, was published in 2007 by Random House. The book has sold over one million copies and is available in various formats including paperback, Kindle, and audiobook.
The book explores the principles of what makes an idea “sticky” or memorable. The authors use various examples to explore these principles including urban legends, advertising campaigns, and education initiatives.
It has been praised for its clear and concise explanations of complex concepts. However, some reviewers have criticized the book for its lack of originality and failure to provide concrete guidance on how to implement the principles it espouses. Despite these criticisms, Made to Stick remains a popular book and continues to be lauded by many as an insightful and thought-provoking read.
Table of Contents
Made to Stick Summary
The book begins by discussing the success of urban legends and how they manage to endure and be passed on for years. The authors then go on to explore six principles that make an idea “sticky”: simplicity, unexpectedness, concreteness, credibility, emotion, and stories.
The first principle is simplicity. The authors explain that successful ideas are typically those that are boiled down to their core. For example, the Golden Rule (“Do unto others as you would have them do unto you”) is a successful moral code because it is easy to remember and apply. The authors contrast this with the American Lawyer’s Creed, which is much longer and more complicated.
The second principle is unexpectedness. The authors explain that people are more likely to remember ideas that are unexpected or counterintuitive. For example, the idea of a “round earth” was once unexpected and counterintuitive, but it is now widely accepted because it is supported by evidence. The authors contrast this with the common belief that the world is flat, which has been proven to be false.
Details of Made to Stick Book
|Book||Made to Stick|
|Author||Chip Heath, Dan Heath|
|Originally published||January 2, 2007|
Multiple Languages Editions of Made to Stick Book
Made to Stick book has been translated into multiple languages so that readers from around the globe can enjoy and learn from its contents. The original English edition has been translated into Spanish, Chinese, German, Portuguese, Korean, Japanese, and other languages.
|Book Editions||Check Now|
About the Author
Chip Heath and Dan Heath are the authors of Made to Stick. He is a professor at the Stanford Graduate School of Business, and Dan is a senior fellow at Duke University’s CASE center.
Chip Heath was born in 1963 in Arlington, Virginia. He received his BA in psychology from Williams College and his MBA and Ph.D. from Stanford University. Dan was born in 1966 in Chapel Hill, North Carolina. He received his BA in public policy from Duke University and his MBA from the Fuqua School of Business at Duke University.
The Heath brothers have written three other books: Switch, Decisive, and The Power of Moments. Made to Stick was their first book, published in 2007. In Made to Stick, the Heath brothers explore why some ideas “stick” in our heads while others fade away.
If you are looking for a book that will give you practical tips on how to make your ideas more memorable, then Made to Stick is the book for you.
Made to Stick PDF Free Download
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FAQs(Frequently Asked Questions)
What is Made to Stick about?
The book Made to Stick is about the importance of making your message stick in people’s minds.
Is Made to Stick a bestseller?
The book was a New York Times bestseller.
What is the author’s purpose for writing Made to Stick?
The authors, Chip and Dan Heath want to show the importance of making your message stick in people’s minds.
How many pages are in the book Made to Stick?
The book is 288 pages long.
How many copies of Made to Stick are sold?
The book has sold over 1 million copies.
Who is the target audience of Made to Stick book?
The target audience of the book is anyone who wants to learn how to make their message stick in people’s minds.