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Pre-Suasion PDF Free Download

Pre-Suasion: A Revolutionary Way to Influence and Persuade PDF by Robert Cialdini is a groundbreaking book that was first published in 2016. The book provides essential knowledge on the art of persuasion, helping readers learn how they can use subtle techniques to get their message across before they even begin speaking or writing.

The book explores the idea of pre-suasion, which is the art of influencing others by creating an environment that’s conducive to persuasion. It explores how different types of cues can be used in a variety of contexts and scenarios to influence people’s decisions and behavior.

Pre-Suasion has been widely praised by critics for its insights into the science behind persuasion. It was a New York Times bestseller and has sold more than one million copies worldwide. It is available in hardcover, paperback, audiobook, and e-book formats. Overall, Pre-Suasion is an important resource for anyone who wants to improve their communication skills or understand the science behind persuasion.

Pre-Suasion Summary

The book starts off by introducing a powerful new tool that can be used to influence people – pre-suasion. Pre-suasion is the art of preparing an audience for persuasion before the actual message or request is made. By priming listeners with certain concepts, ideas, and words, communicators can increase their likelihood of success in any persuasion effort. Robert Cialdini then explains the science behind pre-suasion and how it works, detailing a variety of psychological principles used to create successful persuasion.

The book also covers effective strategies for implementing pre-suasion in various settings, from business presentations to marketing campaigns. Cialdini covers several best practices for creating persuasive messages, such as using positive language, using the right tone of voice, and ensuring messages are tailored to listeners. He also provides examples for how pre-suasion can be used in different situations, such as when selling products or services.

Cialdini examines why some persuasive techniques work better than others and advises readers on common pitfalls to avoid. He also delves into the ethical implications of pre-suasion, highlighting both the potential risks and rewards involved.

Details of Pre-Suasion Book

AuthorRobert Cialdini
Original languageEnglish
Originally publishedSeptember 6, 2016
CategorySelf Help
PublisherPenguin Random House
Total Pages413
FormatPDF, ePub

Multiple Languages Editions of Pre-Suasion Book

Pre-Suasion book has been translated into several languages and many editions have been released. The book is available in English, French, German, Spanish, Italian, Dutch, and Japanese language editions.

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About the Author

Robert Cialdini is a well-known social psychologist, professor emeritus of psychology and marketing at Arizona State University, an author, and keynote speaker. Cialdini is best known for his seminal work in the field of influence science, which he popularized with his book Influence: The Psychology of Persuasion.


His books have sold more than 3 million copies worldwide and have been translated into more than thirty languages. He has also written Pre-Suasion: A Revolutionary Way to Influence and Persuade which was released in 2016.

In an interview, Cialdini stated that Pre-Suasion is about “the moment before you deliver your message, the right moment to prepare people’s minds and direct their attention in a way that will improve the effectiveness of your message.” He also explains that his book provides “a series of scientifically proven strategies anyone can use to become more effective at getting through to others.”

In Pre-Suasion, Cialdini provides a variety of strategies for creating the perfect pre-suasive moment before delivering any message. He explains how establishing affinity, setting expectations, and utilizing commitments can all help create a receptive audience.

Pre-Suasion PDF Free Download

If you are looking for a pdf file of the Pre-Suasion book, it is available here for free to download. Just click on the download button below to save it.

Similar Books to Pre-Suasion Book

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FAQs(Frequently Asked Questions)

What is the book Pre-Suasion about?

It is about the art of persuasion. Written by best-selling author Robert Cialdini, Pre-Suasion is a groundbreaking book that reveals the hidden and often overlooked factors that influence persuasion – before the message is even delivered.

What lesson do we learn from Pre-Suasion?

Pre-Suasion teaches readers how to use the power of pre-suasion in order to become more persuasive when communicating with others.

How long does it take to read the Pre-Suasion pdf?

It takes approximately 6-9 hours to read the book, depending on your reading speed.

Is the Pre-Suasion book worth reading?

Yes, Pre-Suasion is a highly recommended book and has been praised by many famous personalities.

Who is the target audience of the Pre-Suasion book? 

The target audience of the Pre-Suasion book is anyone who has an interest in understanding how to become more persuasive.

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