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Hooked PDF Free Download

Hooked: How to Build Habit-Forming Products PDF is a book written by Nir Eyal, a behavioral design expert, and consultant. The book was first published in 2014 and provides a step-by-step guide on how to create products that are able to form habits in users.

The themes in the book include the importance of understanding user psychology and behavior, the use of triggers, rewards, and investments to create habit-forming products, and the role of emotions in driving user engagement.

The book has received generally positive reviews, with critics praising its practical advice and clear explanations of the principles of habit formation. The book is available in several formats, including as a hardcover, paperback, audiobook, and ebook.

Hooked Summary

Part 1: The Hook Model: This section provides an overview of the Hook Model, which is a framework for creating habit-forming products. It explains the psychology behind why certain products are able to form habits in users and presents a four-step process for creating habit-forming products: trigger, action, reward, and investment. The Hook Model is based on the idea that habits are formed when a user takes an action that is followed by a reward, and that these actions are triggered by external cues.

Part 2: How to Build Habit-Forming Products: This section provides practical advice on how to create habit-forming products, including how to use triggers, rewards, and investments to create a strong user engagement. It also covers how to use data and analytics to improve products and how to create products that provide value to users.

Part 3: Hooked in Action: This section features case studies of successful habit-forming products, such as Facebook, Twitter, and LinkedIn, to provide examples of how the Hook Model can be applied in real-world scenarios.

Details of Hooked Book

AuthorNir Eyal
Original languageEnglish
Originally publishedDecember 26, 2013
CategoryBusiness & Economics
PublisherPenguin Canada
Total Pages256
FormatPDF, ePub

Multiple Languages Editions of Hooked Book

“Hooked: How to Build Habit-Forming Products” is available in several languages including English, Chinese, Spanish, Italian, German, Portuguese, Russian, and Polish. It is available in both print and digital formats.

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About the Author

Nir Eyal is the author of “Hooked: How to Build Habit-Forming Products.” He is a behavioral design expert and consultant who helps companies create habit-forming products. He is also a speaker, writer, and educator on the topic of habit formation and the intersection of psychology, technology, and business.


Eyal has over a decade of experience in the technology industry, having worked as a product manager at several startups and as a consultant for various companies. He is the founder of the consulting firm, Nir and Far, which helps companies create habit-forming products.

He is also a lecturer at the Stanford Graduate School of Business and at the Hasso Plattner Institute of Design at Stanford University, where he teaches courses on how to design habit-forming products.

In addition to “Hooked,” Eyal has also written articles on habit formation and the intersection of technology and psychology for publications such as Harvard Business Review, TechCrunch, and Psychology Today. He is also a frequent speaker at industry conferences and events on the topic of habit formation and product design.

Hooked PDF Free Download

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FAQs(Frequently Asked Questions)

What is the main point of Hooked?

The main point of “Hooked” is to provide a guide on how to create products that form habits in users.

How many pages are Hooked?

“Hooked” is approximately 260 pages.

Who is the target audience of the Hooked pdf?

The target audience of “Hooked” is product managers, entrepreneurs, and designers who want to create habit-forming products.

What is the purpose of the Hooked book?

The purpose of “Hooked” is to provide a framework for understanding how to create habit-forming products and provide practical advice on how to implement this framework in real-world scenarios.

How long does it take to read the Hooked book?

The time it takes to read “Hooked” can vary depending on the reader’s reading speed, but typically it would take around 8 hours to read.

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